Initiative launch

By on Feb 18, 2014

As part of a larger change communications package, we created this motion graphics video to launch a Communications for Development initiative. The objective was to provide high level messaging that would explain the basics of the change taking place in this organization’s approach to communications.

Because the theme of the new initiative is to have children telling their own stories their own ways, we chose a playful, child-like graphics approach that builds around the initiative’s main graphic. To emphasize the idea of children telling their own stories, we used the voice talent of a child journalist from Goa, India. At times, her voice wasn’t as clear as a professional voice actor’s would be, so we reinforced it with words on the screen.

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